Good Listening and Bad Listening & Purpose Of Listening & Pitfalls Of Listening (Bussiness Communication) Mam Najiba

Purpose Of Listening (Bussiness Communication) Mam Najiba

Listening is an important aspect of business communication. It stands third after writing

and speaking. A business communicator has to listen to various customer, employees, officer,

suppliers, financiers etc. Obviously, it is an unavoidable task for a business person. This important

reason as to why a business communicator should known about listening is enumerated as under.

(1) To gain new information and ideas.
(2) To question and test evidence and assumptions.
(3) To be inspired and motivated.
(4) To improve overall communication.

Good Listening and Bad Listening 

Good Listening : Good listening means a person’s ability to understand the message effectively and efficiently. It results in improved communication and quick feedback.

Advantage: 

1.    It leads to helpful positive attitudes.2. . It permits the speaker and listener to improve communication.3. . It provides a feed-back to the speaker who can adjust to the situation and helps              his/her give better presentation. 4. .  It creates better understanding of the two parties.

Bad listening:- It means a person’s disability to understand the message partially or completely. It results in 

(i) Poor hearing(ii) Poor understanding (iii) Poor interpretation, 

It can be overcome by following the guidelines of listening.

pitfalls of listening

Listening is a very important aspect of oral communication. If there is any lacking or fault in listening, it might cause failure to communication process. So, people should be well aware of faults in listening so as to improve the overall communication ability

(1) Prejudice against the speaker.
(2) External Distraction.
(3) Thinking speed.
(4) Premature evaluation.
(5) Semantic stereotype.